HRadio: Designing benefit to encourage healthy behaviors
Can incorporating incentives into benefits design drive targeted behaviors among plan members? Seth Serxner, of Mercer’s Health and Productivity Management group, talks with Richard Klein about the theory behind incentive-based design and the need for a multi-phased, measured and systematic implementation approach to providing incentives that encourage behaviors in the best interests of both members and employers. (HRadio, 20 Nov 2009)
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